Matcha

Matcha Is No Longer Just A Café Trend: Why Indians Are Bringing The Green Drink Into Their Daily Routines

Matcha Is No Longer Just A Café Trend: Why Indians Are Bringing The Green Drink Into Their Daily Routines

Chandigarh (Gurpreet Singh): Matcha is no longer confined to aesthetic café menus and Instagram-worthy drinks. The Japanese green tea powder is increasingly finding a place in Indian homes, with growing interest in how to prepare it, what it tastes like and how it can become part of everyday beverage routines. Recent Google Trends data cited in a report shows searches for “how to make matcha” in India have jumped 1,300% over the past year. The rise comes as Indian consumers experiment with beverages beyond traditional tea and coffee, while cafés and social media continue to introduce global drink trends to…
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