12
Sep
How do you make a new brand identity part of everyday spaces where consumers can encounter it? Crompton Greaves Consumer Electricals Ltd. is bringing its latest brand transformation into the everyday environments of consumers as part of its wider Master Brand Launch. Crompton’s Master Brand Refresh - OOH Campaign The OOH campaign is part of Crompton’s broader marketing rollout, which includes Print and Digital and introduces the brand’s new visual identity and the tagline “Amazing, Every Day.” The new identity reflects Crompton’s evolution into an innovation-led, consumer-centric business. Through the integrated campaign, Crompton aims to build awareness of…
