TEN x YOU

Mumbai, October 10, 2025: Cricket legend Sachin Tendulkar has officially launched his sportswear and athleisure brand, TEN x YOU, under SRT10 Athleisure Pvt. Ltd., with the goal of promoting fitness and nurturing a culture of sports participation across India. The initiative aims to inspire children and youth to embrace physical activity and transform India from a sports-loving nation into a sports-playing one.Co-founded by Tendulkar, Karthik Gurumurthy, and Karan Arora, TEN x YOU combines global design standards with insights drawn from Tendulkar’s 24 years of experience in professional cricket. The brand focuses on comfort, performance, and innovation, offering products tailored to…