quick commerce

New Delhi, July 11, 2025 — Amazon has launched its ultra-fast 10-minute delivery service, Amazon Now, in select areas of Delhi, stepping directly into India’s red-hot quick commerce (QCom) battlefront, already fiercely contested by Blinkit, Zepto, and Swiggy Instamart. This follows Amazon Now's debut in Bengaluru late last year, signaling the e-commerce giant’s growing ambitions in the quick-delivery segment.Available through a dedicated tab on the main Amazon app, Amazon Now promises deliveries of daily essentials groceries, fruits and vegetables, personal care items, wireless accessories, and small appliances within 10 minutes. Prime users can access the service with a minimum order…