Ajay Devgn

Maharashtra FDA Questions Vimal Elaichi Campaign Featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff

Maharashtra FDA Questions Vimal Elaichi Campaign Featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff

Mumbai (Rajeev Sharma): The Maharashtra Food and Drug Administration has sought explanations from Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their appearance in a Vimal Elaichi advertisement, amid concerns that the campaign could indirectly promote Vimal Pan Masala. The regulator has issued show-cause notices to the actors as part of its examination of whether the advertisement crosses the line into surrogate promotion of a tobacco-related product. Advertisement under regulatory lens The FDA has raised questions about the way the Vimal brand is portrayed in the campaign. Officials are examining its branding, dialogue and presentation to determine…
Read More