New Delhi, July 13, 2025 — The Indian Premier League (IPL) has surged to an astonishing valuation of USD 18.5 billion (approx. ₹1.56 lakh crore), marking a robust 12.9% year-on-year growth and underscoring its stature as one of the world’s most powerful sporting brands.
The latest figures, released by global investment bank Houlihan Lokey, also peg the IPL’s brand value alone at USD 3.9 billion (₹32,721 crore), reflecting a 13.8% increase in dollar terms and an even sharper 16.1% rise in rupee terms compared to last year.
The report highlights how the IPL continues to set benchmarks in sports business, driven by soaring media rights deals, expanding sponsorship portfolios, and record-breaking fan engagement especially on digital platforms.
“IPL’s growth underscores its global commercial appeal, fan loyalty, and operational resilience,” Houlihan Lokey noted in its analysis, calling the league a unique asset in the sports and entertainment landscape.
Launched in 2008, the IPL has evolved into a multibillion-dollar phenomenon, shaping modern broadcasting standards and inspiring franchise-based sports leagues worldwide. Despite facing a temporary suspension in early May this year due to geopolitical tensions, the 2025 season quickly resumed, demonstrating the league’s robust contingency planning and stakeholder coordination.
Franchise valuations continue to skyrocket, with top teams generating annual revenues between ₹650 crore and ₹700 crore, securing as much as 80% of their sponsorship and advertising inventory even before the season begins.
A critical factor in the IPL’s financial stability is its salary cap—₹120 crore per team—which acts as a safeguard against spiralling player wages. Unlike many global sports leagues grappling with high transfer fees, variable salaries, and hefty stadium operating costs, IPL franchises benefit from a capital-light model, using existing stadium infrastructure built and maintained by the BCCI.
“Compared with global peers like EPL or NBA teams, IPL franchisees operate with minimal fixed-asset exposure and enjoy revenue certainty,” the report stated. “This model cushions downside risk and amplifies operating leverage, making the IPL an attractive proposition for institutional investors seeking exposure to high-growth entertainment assets.”
The league’s digital footprint continues to expand at a staggering pace. The 2025 IPL final, in which Royal Challengers Bengaluru (RCB) triumphed over Punjab Kings (PBKS), smashed viewership records, drawing more than 600 million views on JioCinema alone.
Such figures reinforce the IPL’s dominance not just as India’s premier sporting event but as one of the most-watched sports spectacles globally.
For investors and fans alike, the IPL appears poised for further growth, fueled by India’s rising disposable incomes and an insatiable appetite for premium sports content in the digital era.
