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Unbound, a high-performance men’s personal care brand, is breaking the fourth wall in an industry long dominated by airbrushed models and rigid routines. The brand unveils “Real Moments. Unscripted. Unbound.”, a digital-first campaign that blurs the lines between a brand film and a community-led documentary.   Unbound Presents a Bold New Take on the Modern Indian Man - Global in Mindset, Indian in Grit   At a time when a new generation is redefining aspiration beyond wealth, fame, and external validation, Unbound’s latest campaign captures a cultural shift, one where inner strength, balance, and being fully present are valued as…

Kathy's Beverages Pvt Ltd, the company behind bubble tea and beverage brand Bobakat, has raised INR 6 crore (approximately USD 638,000) in a Pre-Series A funding round, a milestone that signals not just the brand's next phase of growth, but the broader arrival of organised, experience-led beverage retail in India.   Dr. Rupali Ambegaonkar and Sannjeev Rao The fresh capital will be deployed across product innovation, team expansion, marketing, and an accelerated retail rollout across the country. Bobakat's growth engine is built on compact, experience-first outlets strategically positioned across high-footfall food courts and premium high streets, a format that is…

As geopolitical tensions, maritime security concerns, and disruptions across global trade routes continue to reshape economies, industries, and supply chains worldwide, Galgotias University hosted Rear Admiral Girish Kumar Garg (Retd.) for a Leadership Dialogue on geopolitics, maritime strategy, and global trade dynamics.   Rear Admiral GK Garg (Retd.) engaged with students at Galgotias University on geopolitics, maritime security, global trade, and leadership in an increasingly uncertain world The interaction, organised by the School of Aviation, Logistics and Tourism Management (SALTM), brought together students and faculty members for discussions on some of the most pressing geopolitical and economic developments influencing the…

Bisleri International, India’s leading packaged drinking water brand, continues to strengthen its long-standing association with cinema through its latest collaboration with the Malayalam action-drama Patriot for its limited-edition packs. Featuring an ensemble cast led by Mammootty and Fahadh Faasil, the film has already generated significant buzz among audiences across Kerala. The special-edition packs are currently available across Bisleri’s 500 ml, 1 Litre, 2 Litre, and Soda SKUs in the Kerala market.   Bisleri Unveils Patriot Limited-Edition Packs Featuring Mammootty and Fahadh Faasil   Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Consumer engagement…

Leo Digital, part of NxG World, a leading digital and technology-led marketing agency, has been awarded the digital mandate for Olectra Greentech Limited, one of India’s foremost electric mobility and clean transportation companies.   Leo Digital wins digital mandate for Olectra Greentech Limited   This partnership marks a strategic milestone in Leo Digital’s continued expansion across the electrification and sustainability ecosystem — spanning energy infrastructure, distribution, and now, electric mobility.   Olectra, led by Managing Director, Mahesh Babu has been at the forefront of India’s transition to sustainable public transportation, with a strong focus on electric buses and large-scale mobility…

In line with the visionary academic initiatives of Manipal University Jaipur, spearheaded by President Prof. Niti Nipun Sharma to strengthen teaching excellence and foster continuous pedagogical innovation, the Teacher Empowerment Centre (TEC) successfully concluded a five-day Faculty Development Programme (FDP) titled “Foundations of Inspired Teaching.”   Participants of the Faculty Development Program organised by Manipal University Jaipur   The programme was designed to equip educators with innovative pedagogical approaches, learner-centric teaching practices, and transformative strategies for higher education in an increasingly technology-driven academic landscape.   The FDP brought together faculty members from diverse disciplines for an enriching and engaging learning…

Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company and a Maharatna PSU, in the demanding terrain of the Himalayas—where altitude, weather, and limited infrastructure often turn medical emergencies into life-threatening situations—a new healthcare facility is quietly reshaping outcomes for thousands of pilgrims and locals each year.   BPCL Strengthens Critical Care Access in Kedarnath with Advanced Hospital   Bharat Petroleum Corporation Limited (BPCL) has supported the development of a 50-bedded advanced high-altitude hospital at Shri Kedarnath Dham, in partnership with the Swami Vivekanand Health Mission Society (SVHMS), strengthening critical care access at one of India’s most challenging pilgrimage…

Mothers have long been the backbone of families, often placing everyone else’s needs before their own. However, new findings from a Habuild survey reveal a growing shift—today’s mothers are increasingly aware of the need to prioritise their health, yet lack the support systems to do so effectively.   The survey, conducted by Habuild among over 5,000 respondents, the majority of whom were women, highlights a critical gap between intent and action when it comes to maternal health and well-being.   Key findings from the Habuild survey include: Over 60% of respondents are aged 45 and above, indicating that many women…