25
Jun
In a time when speed defines value and algorithms shape taste, Jaypore, from the house of Aditya Birla Fashion and Retail, invites audiences to pause and listen. With ‘Karigari Ki Kahani: Keepers of the Weave’ campaign, Jaypore launches a deeply evocative brand film that brings together some of India’s most compelling women voices across craft, culture, journalism and conscious entrepreneurship. The campaign features mindful writer Karuna Ezara Parikh, creative director and stylist Devanshi Tuli, fashion editor Praachi Raniwala, singer and songwriter Lothika Jha, and Alka Sharma, who runs a traditional Dabu craft unit rooted in Rajasthan’s rich handicraft traditions.…
