New Delhi, September 16, 2025: Apollo Tyres has stepped in as the new sponsor of the Indian cricket team, securing a contract that will run through 2027. Under the agreement, the company will spend about ₹4.5 crore per match, surpassing the earlier figure of ₹4 crore per match paid by former sponsor Dream11.
A senior BCCI official confirmed on Tuesday that the deal has been finalized and will soon be announced publicly. The sponsorship will cover 130 matches during the contract period.
The Indian team played the Asia Cup without a jersey sponsor after Dream11’s contract was terminated. The move followed the implementation of the Online Gaming Act 2025, which banned several real-money gaming apps, forcing BCCI to end ties with the fantasy sports platform.
Earlier this month, on September 2, the cricket board floated fresh tenders for sponsorship. BCCI made it clear that companies linked to alcohol, tobacco, betting, cryptocurrency, pornography, and real-money gaming platforms (excluding fantasy sports) were barred from bidding.
Dream11 had inked a three-year sponsorship deal worth ₹358 crore with BCCI in 2023. However, the recent ban on real-money gaming led to the premature termination of the contract.
