New Delhi (Rajeev Sharma): Amazon on Tuesday announced plans to invest more than $35 billion in India by 2030, reinforcing its long-term commitment to the country’s digital economy, AI-driven growth, and employment generation. The announcement was made at the sixth Amazon Smbhav Summit in New Delhi, alongside the release of a report on Amazon’s economic impact in India by consulting firm Keystone Strategy.
Expanding on Past Investments
The fresh investment builds on nearly $40 billion Amazon has already invested in India over the past 15 years. According to the Keystone report, Amazon has become the largest foreign investor in the country, a key driver of e-commerce exports, and one of the top job creators in India.
Amazon said the new investment will focus on three main areas: AI-led digitisation, boosting exports, and generating employment. The initiative aligns with India’s broader digital and economic development priorities.
Economic and Employment Impact
The report highlights that Amazon has digitized over 12 million small businesses and enabled $20 billion in cumulative e-commerce exports so far. Its operations currently support about 2.8 million jobs across technology, logistics, operations, and customer support, including direct, indirect, induced, and seasonal employment.
Beyond its own workforce, Amazon’s ecosystem also sustains jobs in manufacturing, packaging, logistics, and technology services, helping small entrepreneurs scale their businesses both nationally and internationally.
One Million Jobs in the Next Decade
By 2030, Amazon aims to generate an additional one million jobs in India. These positions will be created through expanded operations, growth of its fulfillment and delivery network, and increased demand in related sectors such as transportation and manufacturing.
Amit Agarwal, Senior Vice President, Emerging Markets at Amazon, said, “Our growth in India has been closely aligned with the nation’s digital ambitions. We have invested at scale in physical and digital infrastructure, created millions of jobs, and helped small businesses take Made-in-India products global.”
AI and Education Initiatives
As part of its commitment, Amazon plans to broaden access to AI across India. By 2030, the company aims to provide AI tools and resources to 15 million small businesses. Innovations such as AI-powered seller tools, Lens AI for visual product discovery, conversational shopping through Rufus, and multilingual interfaces are intended to enhance the user experience and overcome literacy barriers.
The company also plans to provide AI education and career exploration to four million government school students, including hands-on experiences, curriculum support, and teacher training, in line with the National Education Policy 2020.
Boosting Exports
Amazon aims to increase cumulative e-commerce exports from India to $80 billion by 2030, up from $20 billion currently. The company said this will further strengthen India’s role in global trade and support the growth of domestic businesses on international platforms.
India as a Key Growth Market
The new $35 billion commitment highlights India’s importance as a strategic market for Amazon. The company said the investment will accelerate digital transformation, expand logistics and technology infrastructure, and strengthen the ecosystem for small businesses across the country, reinforcing its position amid growing competition in e-commerce, cloud computing, and AI-driven services.
Agarwal added, “We are excited to continue supporting India’s growth, creating one million jobs, democratizing AI access for millions, and scaling exports to $80 billion by the end of the decade.”
