Neeraj Chopra Joins Audi India as Brand Ambassador, Celebrates Shared Spirit of Excellence

New Delhi, May 26, 2025: Olympic gold medallist and world champion javelin thrower Neeraj Chopra has been announced as the new brand ambassador for Audi India, marking a high-profile collaboration that unites elite sporting prowess with premium automotive excellence.

The partnership between Chopra and Audi reflects a shared commitment to performance, precision, and progress. Known for his historic Olympic gold at Tokyo 2020, Chopra has become a national icon and global sports figure. His consistent record from dominating at the Asian Games and World Championships to clinching silver at the 2024 Paris Olympics embodies the same relentless pursuit of excellence that Audi is known for.

“Neeraj Chopra is the embodiment of our brand values performance, innovation, and leadership,” said Balbir Singh Dhillon, Head of Audi India. “His journey from ambition to achievement reflects Audi’s progressive DNA. Neeraj is determined and iconic, making him a perfect fit for our vision of leading, not following.”

Chopra recently etched his name into history by breaching the 90-meter mark at the Doha Diamond League a first for an Indian javelin thrower. His admiration for Audi, however, predates this partnership. “I’ve always admired Audi, not just for its cars, but for what the brand represents. Like in sport, the pursuit of excellence drives everything Audi does. I’m thrilled to be part of this journey,” Chopra stated.

The partnership was facilitated by JSW Sports, which manages Chopra’s commercial interests. Karan Yadav, Chief Commercial Officer at JSW Sports, hailed the collaboration as a landmark for Indian sport. “Audi is a brand that aligns perfectly with Neeraj’s identity as an athlete and as a person. This partnership has enormous potential, and we’re excited for what lies ahead.”

This alliance marks a significant moment in Indian sports marketing, aligning a globally respected brand with one of the country’s most celebrated athletes.